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JOHANNA MACMASTER
When you hire a travel planner, there is a great deal of trust that goes into sharing your desires to see the world & what becomes of an itinerary. Because Johanna has a deep understanding for impeccable service and a keen eye for the best of the best – from fashion, film, food, and more – she brings her extensive experience and passion to every itinerary she crafts. But we shouldn’t stop there.
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WHY DO YOU WANT TO GIVE PEOPLE THE GIFT OF TRAVEL?
Because I fully believe we all deserve the gift To create lifelong memories and friendships, while getting to unwind.
HOW WOULD OTHERS DESCRIBE YOU?
Truthfully, for as long as I can remember, new friends and old Friends have described me as organized, disciplined, discerning, & elegant.
WHAT DO YOU DO BEST?
What I do best and what I enjoy intersect with cooking, decorating, flower arranging, wine knowledge, hosting, arranging events…generally anything in the hospitality realm.
WHAT MAKES YOU HAPPY ABOUT SHARING TRAVEL?
the journey while creating their trip - it feels like I am traveling to their chosen destination as well, when they return from a trip and say it was their best trip ever!
WHAT DO PEOPLE ASK YOU FOR?
advice on how to dress, any type of style questions, hotel and restaurant recommendations, questions about traveling in Europe
FAVORITE MEAL YOU’VE EVER HAD?
There were many trips with excellent meals, yet the one that has stuck with me for years was a meal With my father at Restaurant Paul Bocuse…it’s this delightful restaurant close to Lyon, France.
WHAT’S A MOVIE THAT HAS STUCK WITH YOU?
“THE TASTE OF THINGS” by juliette binoche. it is an amazing film - it’s so beautiful and well done! In addition to that film, I think about “A man and a woman” by Claude Lelouch often.
WHAT IS A TIME PERIOD YOU WOULD TRAVEL BACK TO?
this may sound like an unconventional answer but it is one that i immediately thought of, which is When I was pregnant with my son.
TOP 3 FAVORITE BRANDS
The brands that I’m attracted to the most are the ones that have a sophistication to them that transcends generations. Those brands included Hermes, Armani, Carolina Herrera.
MOST BELOVED BOOK?
Poems by Rainer Maria Rilke
Breakfast at Tiffany's by Truman Capote
Memoirs of a geisha by arthur golden
WHAT SONGS REPRESENT THE CHAPTERS OF YOUR LIFE?
These are my must have songs on the record of my life:
bach, philip glass - played by vikingur olafsson
Say a little prayer - Aretha Franklin
They way we were - Barbara Streisand
Paradise - Sade
Cinema - Harry Styles
Comment te dire adieu - Françoise Hardy
WHAT WOULD YOU SAY TO YOUR 25 YEAR OLD SELF?
YOU are the creator of your life, don’t rely on anyone else to make it happen for you. the only one who can build your dream life is you. get started and stay curious, always!
IDENTIFY THREE PEOPLE YOU ADMIRE MOST
Sarah Blakely - ITS’s an amazing story how she became so successful. I admire her endurance on her way to entrepreneurship as well as her energy to raise four children with her husband.
Coco Chanel - she was an amazing designer as well as a great businesswoman, way ahead of hermes, fearless.
Alice Schwarzer - German journalist and feminist, she became a forerunner of feminist positions in Germany. Highly educated, very strong women with no fear of rejection.
Juliette Binoche - she gets even more beautiful and elegant over the years, highly accomplished actress.
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